Lessons from the work we ship
Practical guides and field notes on design, engineering, and scale — drawn from real products we've built, not theory.
The 7 Layers Behind Every Great Product - Skip One and Users Feel It
A product can pass every screen-by-screen design review and still feel wrong to use. Usually that's because a layer underneath the screens was never designed at all. Here's the full stack, top to bottom, and how to find the layer that's actually broken.
How to Use Claude as a UX Thinking Partner, Not a UI Generator
Typing 'design me a clean dashboard' into Claude gets you a screen that looks fine and means nothing. Here's the prompt-by-prompt shift from generating UI to building real UX thinking with Claude — including the exact prompts to use.
UI, UX, Product Design, Service Design: Why Your App Just Got Uninstalled
A user deletes your app and four people in the room blame four different things — and they're all right. Here's why UI, UX, product design, and service design aren't the same job, and why most companies only hire for one of them.